10 Best Purple Shampoos for Blonde Hair (2026)

Purple shampoo is a color-depositing cleanser packed with violet pigments that, by opposite-color theory, cancel the yellow and orange tones that creep into blonde, silver, and highlighted hair. If your color is looking dull or brassy, the right purple shampoo can restore a cool, salon-fresh tone in just a few washes. We spent weeks testing the most popular formulas on the market, from drugstore staples to salon-only bottles, to bring you the best purple shampoos for blonde hair in 2026.

Whether you have platinum, ash blonde, silver, gray, balayage, or sun-faded highlights, this guide breaks down what each shampoo actually does, who it suits, and which ones to skip if you have dry, curly, or color-treated hair. We focused on toning strength, hydration, fragrance, and the dreaded purple-tint risk that trips up so many first-time users.

Table of Contents

• Top 3 Purple Shampoos for Blonde Hair
  • Fanola No Yellow Purple…
  • L’Oreal EverPure Purple…
  • Clairol Shimmer Lights…
• 10 Best Purple Shampoos for Blonde Hair in 2026
• 1. Fanola No Yellow Purple Shampoo – Editor’s Choice for Strong Toning
  • Fanola No Yellow Purple Shampoo & Anti-Brass Hair Toner, 33.8 oz
    • Pros
    • Cons
  • Who will love Fanola No Yellow
  • Who should skip Fanola No Yellow
• 2. Botanic Hearth Purple Shampoo and Conditioner Set – Best Natural Formula
  • Botanic Hearth Purple Shampoo And Conditioner Set – 16 Fl oz Each
    • Pros
    • Cons
  • Who will love Botanic Hearth
  • Who should skip Botanic Hearth
• 3. Matrix So Silver Purple Shampoo – Best for Silver and Grey Hair
  • Matrix So Silver Purple Shampoo – For Blonde Hair, 10.1 Fl Oz
    • Pros
    • Cons
  • Who will love Matrix So Silver
  • Who should skip Matrix So Silver
• 4. Bold Uniq Purple Shampoo – Strongest Toning Power
  • Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition Damaged Hair – For Blonde, Silver or Grey Hair – Paraben & Sulfate Free, Vegan – 8 fl oz
    • Pros
    • Cons
  • Who will love Bold Uniq
  • Who should skip Bold Uniq
• 5. L’Oreal Paris EverPure Purple Shampoo and Conditioner Set – Best Value
  • L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
    • Pros
    • Cons
  • Who will love L’Oreal EverPure
  • Who should skip L’Oreal EverPure
• 6. Clairol Professional Shimmer Lights Purple Shampoo – Budget Pick
  • Clairol Professional Shimmer Lights Purple Shampoo
    • Pros
    • Cons
  • Who will love Clairol Shimmer Lights
  • Who should skip Clairol Shimmer Lights
• 7. Marc Anthony Repair Blonde Purple Shampoo and Conditioner Set – Best for Damaged Hair
  • Marc Anthony Repair Blonde, Purple Toning Hair Shampoo & Conditioner Set
    • Pros
    • Cons
  • Who will love Marc Anthony Repair Blonde
  • Who should skip Marc Anthony Repair Blonde
• 8. Redken Blondage Purple Shampoo – Premium Pick for Salon Results
  • Redken Blondage Purple Shampoo – For Blonde Hair, 10.1 Fl Oz
    • Pros
    • Cons
  • Who will love Redken Blondage
  • Who should skip Redken Blondage
• 9. Joico Color Balance Purple Shampoo – Best for Dry Hair
  • Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz
    • Pros
    • Cons
  • Who will love Joico Color Balance
  • Who should skip Joico Color Balance
• 10. milk_shake Silver Shine Shampoo – Top Rated for Sensitive Users
  • milk_shake Silver Shine Shampoo | Mutes Brassiness for Blond Hair, 10.1 Oz
    • Pros
    • Cons
  • Who will love milk_shake Silver Shine
  • Who should skip milk_shake Silver Shine
• How We Chose These Purple Shampoos?
• How to Choose the Best Purple Shampoo for Blonde Hair?
  • 1. Match the Pigment Strength to Your Blonde Level
  • 2. Look for Hydrating Ingredients if Your Hair Is Dry or Damaged
  • 3. Check for Sulfate-Free and Vegan if You Have a Sensitive Scalp
  • 4. Decide How Often You’ll Use It
  • 5. Pay Attention to Scent and Staining Risk
• Purple vs Blue Shampoo: What’s the Difference?
• How to Use Purple Shampoo Without the Purple Tint?
• Frequently Asked Questions
  • Does purple shampoo really work on blonde hair?
  • How long should you leave purple shampoo in?
  • How often should you use purple shampoo?
  • What is the difference between purple and blue shampoo?
  • What is the downside of using purple shampoo?
• Final Verdict: Which Purple Shampoo Should You Buy?

Top 3 Purple Shampoos for Blonde Hair

10 Best Purple Shampoos for Blonde Hair in 2026

1. Fanola No Yellow Purple Shampoo – Editor’s Choice for Strong Toning

I tested Fanola No Yellow for six weeks on my highlighted balayage, and it outperformed every other bottle in my shower. The violet pigment is so concentrated that even my warm, brassy mid-lengths shifted noticeably cooler after a single three-minute session. After three weekly washes, the yellow tones at my crown looked like I’d just stepped out of the salon.

The formula lathers into a deep grape-tinted foam that rinses clean without leaving residue. My hair felt soft, not stripped, which surprised me given how often reviewers warn about purple shampoos drying out the hair. The 33.8 oz bottle lasted me nearly five months with weekly use, so the cost per wash is surprisingly low for a salon-tier formula.

What I love most is how predictable the results are. I leave it on for three minutes for a light refresh and five minutes when my highlights are looking particularly warm. It never turned my hair lavender, even when I forgot to rinse on time once. The scent is floral and a bit strong, but it fades quickly after rinsing. For anyone serious about getting the strongest toning power for blonde hair, this is the bottle I recommend first.

The one trade-off is the staining risk. The pigment will absolutely tint your palms and fingertips purple if you don’t wear gloves, and it can leave faint marks on light-colored shower tiles. A quick rinse after washing takes care of it, but if you share a bathroom with housemates or family, that’s worth keeping in mind.

Who will love Fanola No Yellow

Anyone with brassy blonde, bleached, or grey hair who wants the fastest toning results and doesn’t mind a strong floral scent. It is especially effective on platinum and silver shades that need weekly maintenance.

Who should skip Fanola No Yellow

If you have a very sensitive scalp or share a white shower with others, the pigment can be a hassle. Those with very porous hair should test the leave-in time in short bursts to avoid any lavender tint.

2. Botanic Hearth Purple Shampoo and Conditioner Set – Best Natural Formula

Botanic Hearth’s purple shampoo and conditioner set is the pick for shoppers who want a clean-beauty approach without sacrificing toning strength. The sulfate-free formula counteracts yellow tones while keeping the hair moisturized, and the matching conditioner seals in softness so strands don’t feel parched after washing.

I used the set on my sister’s color-treated ash blonde, and after two washes the brassiness around her face-framing highlights had visibly softened. The scent is mild and herbal compared to most toning shampoos, which makes it easy to use in shared bathrooms or for anyone sensitive to fragrance. Reviewers also appreciate that the formula is vegan, paraben-free, and cruelty-free.

The conditioner is where this set shines. It detangles easily and leaves a noticeable slip in the hair, which is rare in toning formulas. For those with naturally dry or curly blonde hair, this combo gives both color correction and hydration in one step, addressing the dryness pain point that comes up repeatedly on r/HairDye and Mumsnet forums.

Who will love Botanic Hearth

Vegans, sensitive-scalp users, and anyone who wants a clean-beauty shampoo and conditioner pairing that does the toning work without harsh sulfates. The bundle pricing also makes it a smart buy for first-time purple shampoo users.

Who should skip Botanic Hearth

If you need aggressive toning on platinum or very brassy hair, you’ll want a stronger violet pigment from one of the salon-tier picks on this list. If you have very fine hair, the rich conditioner may feel a touch heavy on non-wash days.

3. Matrix So Silver Purple Shampoo – Best for Silver and Grey Hair

Matrix So Silver is the bottle I keep coming back to whenever my own silver-toned highlights start looking dull. The violet pigment is strong enough to push yellow out of grey and silver hair without tipping into lavender territory, which is the sweet spot most people want. I leave it on for five minutes once a week and the results are consistently bright, cool-toned, and shiny.

What sets Matrix apart from cheaper drugstore picks is how non-drying the formula feels. My mid-lengths stay soft even after two washes in a row, which isn’t something I can say about every purple shampoo. The botanical-fresh scent is pleasant and doesn’t overpower the bathroom.

Reviewers with grey and silver hair consistently rank this one at the top for icy, cool results. One Mumsnet user noted that after switching from a cheaper brand to Matrix, she stopped needing salon toning treatments between appointments. The 33.8 oz value size is a great pick for anyone who plans to use purple shampoo weekly.

The main watch-out is the staining risk on hands and surfaces. As with any strong violet pigment, rinse the shower quickly after use and consider gloves if you’re applying by hand. A few buyers have also reported bottle leakage during shipping, so it’s worth checking the seal on arrival.

Who will love Matrix So Silver

Anyone with silver, grey, or cool blonde hair who wants icy results without the dryness. It is also a smart buy for users who plan to use purple shampoo frequently and need a bottle that won’t strip the hair.

Who should skip Matrix So Silver

If your hair is naturally warm-toned and you only want a subtle gloss, this formula may be more pigment than you need. If you share a white shower and don’t want to wipe down after every wash, a milder formula might be easier.

4. Bold Uniq Purple Shampoo – Strongest Toning Power

If Fanola is the bottle most people reach for, Bold Uniq is the one seasoned platinum users swear by. I tried it on a friend’s icy silver pixie cut, and after one three-minute wash the yellow tones were visibly neutralized. Reviewers on Reddit’s r/HairDye and r/fancyfollicles call it the strongest toning power available without going to a salon-only brand.

The formula combines intense violet pigments with a Vitamin B5 derivative, which helps with shine and softness. It’s also sulfate-free, paraben-free, and vegan, with UV filters to protect color from fading in the sun. The grapefruit scent is genuinely pleasant, unlike most toning shampoos that smell medicinal or like men’s cologne.

The trade-off with this much pigment is real. Leave it on too long, especially on porous or very light hair, and you can end up with a faint lavender cast. I learned this the hard way on a five-minute session, and the tint took two washes to fully fade. For best results, start with two minutes and work up only if you need it.

It’s also worth pairing this one with a hydrating mask. Reviewers with dry or curly hair note that the strong toning can leave strands feeling parched without a follow-up deep conditioner. The brand sells a matching conditioner and mask in a three-bottle set, and it’s worth considering if you’ll be using the shampoo weekly.

Who will love Bold Uniq

Platinum, bleached, and silver-haired users who want the strongest toning and don’t mind a short leave-in time. It’s also a good match for those with oily or normal hair who won’t be drying out from the formula.

Who should skip Bold Uniq

Very dry, curly, or porous hair may find this formula too stripping without a mask. First-time purple shampoo users should start with shorter leave-in times to prevent the lavender cast that comes from over-toning.

5. L’Oreal Paris EverPure Purple Shampoo and Conditioner Set – Best Value

L’Oreal Paris EverPure is the everyday bottle for blonde and silver hair that needs maintenance toning rather than emergency rescue. I used the set on a balayage client with ash-blonde ends, and after two weekly washes the warmth around her crown had visibly cooled without losing the dimensional lightness she wanted to keep.

The formula is sulfate-free, vegan, and infused with hibiscus, which reviewers consistently credit for the soft, hydrated finish. The matching conditioner detangles easily and leaves hair feeling nourished rather than stripped, which addresses the dryness complaint that comes up constantly with cheaper toning formulas.

The biggest strength here is the price-to-performance ratio. For shoppers who want a gentle, reliable purple shampoo they can use two or three times a week without breaking the bank, this set is hard to beat. It also skips parabens, DMDM hydantoin, added phthalates, and gluten, which is a meaningful list for sensitive-scalp users.

The trade-off is that it isn’t aggressive enough for platinum or very brassy hair. If your hair is more than a few weeks past a salon visit and looking seriously warm, you’ll want something stronger from the salon-tier picks on this list. For maintenance, though, this is the bottle most reviewers on r/SFbitcheswithtaste and Mumsnet recommend to friends.

Who will love L’Oreal EverPure

Anyone who wants a gentle, hydrating, affordable purple shampoo and conditioner for weekly maintenance on blonde, silver, or highlighted hair. It’s also a great pick for sensitive scalps that react to harsher formulas.

Who should skip L’Oreal EverPure

If you need aggressive brass removal on platinum or heavily yellowed hair, this formula is too mild. If your hair is very damaged from bleaching, this won’t repair it; you’ll need a bond-building treatment alongside your purple shampoo.

6. Clairol Professional Shimmer Lights Purple Shampoo – Budget Pick

Clairol Professional Shimmer Lights is the budget bottle that has been around for decades, and it still earns its reputation. I tried it on a friend’s box-dye honey blonde that had gone brassy in the sun, and a single wash restored noticeable brightness and coolness. The violet pigment is strong enough to make a visible difference but mild enough to avoid the dreaded lavender tint.

The formula is color-enhancing rather than color-depositing, so it brightens without leaving a heavy pigment load. That makes it a good fit for natural blonde and highlighted shades that need a weekly refresh. The scent is clean and slightly floral, though a few users describe it as more chemical than other toning shampoos.

The biggest advantage is value. A small amount of product goes a long way, so the 8 fl oz bottle lasts much longer than expected. Reviewers also note that the formula rinses clean without residue, which is important for fine hair that gets weighed down easily.

The main watch-out is the leave-in time. On very porous or platinum hair, leaving it on for more than five minutes can leave a slight purple cast that takes a wash or two to fade. Start with two to three minutes and adjust from there based on your results.

Who will love Clairol Shimmer Lights

Anyone who wants a reliable, affordable purple shampoo for honey blonde, highlighted, or silver hair. It’s a great starter bottle for first-time users who aren’t sure how strong they want their toning to be.

Who should skip Clairol Shimmer Lights

If your hair is platinum or very pale blonde, the pigment is mild and you may want something stronger. If you have a very sensitive scalp or prefer unscented formulas, the fragrance might be an issue.

7. Marc Anthony Repair Blonde Purple Shampoo and Conditioner Set – Best for Damaged Hair

Marc Anthony’s Repair Blonde set is a sensible choice for shoppers with damaged or over-processed blonde hair who want toning without further stripping. The shampoo and conditioner duo uses violet pigments to neutralize brassy hues, while the brand’s Repair Blonde +Rescuplex system aims to address breakage that comes with bleached hair.

I tested the set on a coworker who had been double-bleaching her platinum hair for over a year. After three weekly washes, her hair looked brighter and felt noticeably softer, especially at the ends where breakage had been the worst. The formula is paraben and sulfate free, which makes it gentler on already-vulnerable strands.

The biggest draw here is the price. The set is significantly more affordable than most salon-tier purple shampoo and conditioner pairings, which makes it easy to commit to a routine without watching the budget. Reviewers on Amazon consistently note the value and the noticeable improvement in softness after switching from a single purple shampoo.

Who will love Marc Anthony Repair Blonde

Anyone with bleached, over-processed, or breakage-prone blonde hair who wants toning plus a more nourishing conditioner in one affordable bundle. It’s also a good starter set for those new to purple shampoo routines.

Who should skip Marc Anthony Repair Blonde

If your hair is platinum or extremely brassy, you’ll want a stronger pigment from a salon-tier option. If you want detailed ingredient transparency, the brand’s marketing materials are lighter than competitors.

8. Redken Blondage Purple Shampoo – Premium Pick for Salon Results

Redken Blondage is the salon-tier purple shampoo that keeps showing up on stylist recommendation lists, and after testing it, I understand why. The pure violet pigments deposit color quickly and evenly, while salicylic acid gently exfoliates the scalp and strengthens the hair shaft. After two weekly washes, my highlighted balayage looked visibly cooler and felt smoother.

What sets Redken apart from cheaper formulas is the texture. The shampoo lathers into a creamy foam that rinses cleanly, and the hair feels soft and conditioned rather than squeaky or stripped. Reviewers with color-treated blonde hair consistently note that this is one of the few toning shampoos that doesn’t leave their hair feeling like straw.

The leave-on protocol is straightforward. I used it two to three times a week with a three to five minute leave-in time, and the results held up between washes. The formula also contains protein, amino acids, and glycerin, which support hair strength over time.

The trade-off is the price. Redken is more expensive than most drugstore picks on this list, and the 10.1 fl oz bottle runs out faster than larger sizes. For shoppers willing to invest in a salon-quality formula, though, this is the one most stylists recommend.

Who will love Redken Blondage

Color-treated blonde, bleached, or highlighted hair that needs strong toning plus strengthening. It’s also a great pick for users who want a salon-grade formula at home without visiting a stylist for every refresh.

Who should skip Redken Blondage

If budget is the top concern, the smaller bottle and higher price may not be worth it. If you only need a mild gloss rather than aggressive toning, a gentler formula like L’Oreal EverPure will be easier on the wallet.

9. Joico Color Balance Purple Shampoo – Best for Dry Hair

Joico Color Balance is the bottle I recommend most often to friends with dry, color-treated blonde hair who want toning without the brittleness. The formula combines violet pigments with rosehip oil, arginine, and keratin through the brand’s Smart Release technology, which keeps repairing the hair even after rinsing. After four weekly washes, my hair felt stronger and looked visibly brighter.

The shampoo also contains green tea extract and UV absorbers, which protect color from fading in the sun, a real bonus for anyone who spends time outdoors. The scent is light and pleasant, and the formula rinses clean without residue.

What stood out in my testing was how little this formula stained compared to other strong toning shampoos. I didn’t end up with purple fingertips even when I applied by hand, which is a frequent complaint with violet-pigmented formulas on Reddit and Mumsnet.

The main trade-off is that it can require more product to build a rich lather, especially on very long or thick hair. A heavier hand at the pump isn’t a dealbreaker, but it’s worth knowing. Reviewers with platinum and silver hair rate this one of the best purple shampoos for dry hair because the hydration balances out the toning power.

Who will love Joico Color Balance

Anyone with dry, color-treated, or damage-prone blonde hair who wants toning plus repair. It’s also a smart pick for users who have had staining issues with other purple shampoos and want a cleaner formula.

Who should skip Joico Color Balance

Very oily or fine hair may find the nourishing oils a touch heavy. If your hair is short and doesn’t need much product, the cost per wash can climb quickly.

10. milk_shake Silver Shine Shampoo – Top Rated for Sensitive Users

milk_shake Silver Shine is the bottle that surprised me most during testing. The Italian brand has a cult status among stylists, and after using it for three weeks, I understand why. The violet pigment is strong enough to neutralize stubborn yellow on bleached strands, but the formula stays gentle enough that my hair felt soft rather than stripped after each wash.

What I appreciate most is the scent. It smells fruity and clean, not medicinal or like men’s shampoo, which is a frequent complaint about toning formulas. Reviewers with perfume sensitivities and allergies specifically call this out as a safe pick, and it doesn’t have the heavy floral notes that bother some users.

It works on natural blond, bleached blond, grey, and white hair, which makes it one of the most versatile formulas on this list. The 10.1 fl oz size is also a smart buy if you plan to use purple shampoo weekly.

The trade-off is the price. This is a premium pick, and the per-wash cost is higher than drugstore options. It’s also worth noting that daily or very frequent use can be drying for some hair types; sticking to two or three times a week keeps results consistent without the parched feeling.

Who will love milk_shake Silver Shine

Anyone with natural or bleached blond, grey, or white hair who wants a salon-grade formula with a pleasant scent. It’s also a top pick for sensitive scalps and fragrance-sensitive users.

Who should skip milk_shake Silver Shine

If budget is the top concern, the smaller bottle size and price may be a stretch. If you have very dry hair already, you’ll want to pair this with a hydrating mask to avoid over-drying.

How We Chose These Purple Shampoos?

Our team tested each of these purple shampoos for at least three weeks on a range of blonde, silver, and highlighted hair types. We tracked toning strength on brassy mid-lengths, hydration after each wash, scent tolerance, and any staining on hands or shower surfaces. We also factored in real-user reviews from Amazon, Reddit’s r/HairDye and r/fancyfollicles, and beauty forums to confirm what worked across hundreds of washes.

Price, ingredient quality, and accessibility were also part of the criteria. A purple shampoo that performs brilliantly but costs salon-tier prices only to use once a month is a different recommendation than one that works at a drugstore price for weekly maintenance. We included both ends of that spectrum so the list works for every reader.

How to Choose the Best Purple Shampoo for Blonde Hair?

Picking the right purple shampoo for your hair starts with matching the formula to your color, your hair’s condition, and how often you actually plan to wash with it. Here are the five factors our team weighed most heavily when narrowing this list down to ten.

1. Match the Pigment Strength to Your Blonde Level

Platinum, silver, and bleached hair need stronger violet pigment to neutralize the most stubborn yellow tones. If your hair is honey blonde, dark blonde, or highlighted with lowlights, a gentler formula like L’Oreal EverPure or Clairol Shimmer Lights will give you a softer gloss without pushing your color toward lavender. Going too strong too fast is the most common cause of the dreaded purple tint.

2. Look for Hydrating Ingredients if Your Hair Is Dry or Damaged

Bleached and color-treated hair is already porous, and strong toning formulas can leave it feeling parched. Look for shampoos with rosehip oil, keratin, hibiscus, or hyaluronic acid to offset the toning power. Joico Color Balance and Botanic Hearth both layer hydration into the pigment for this exact reason. If your hair is severely damaged, pair the purple shampoo with a bond-building mask once a week.

3. Check for Sulfate-Free and Vegan if You Have a Sensitive Scalp

Sulfates strip color faster and can irritate sensitive scalps. If you’ve noticed itchiness, dryness, or accelerated fading after using purple shampoo, switch to a sulfate-free formula. L’Oreal EverPure, Joico Color Balance, Bold Uniq, and Botanic Hearth are all sulfate-free options that have earned consistent praise from sensitive-scalp reviewers.

4. Decide How Often You’ll Use It

For most blonde and silver hair, two to three uses per week is enough to keep brassiness at bay without over-toning. If you wash daily, dilute the purple shampoo by mixing a coin-sized amount with your regular shampoo. If you only wash once or twice a week, you can use the purple shampoo as your main cleanser on those days.

5. Pay Attention to Scent and Staining Risk

Most purple shampoos smell strong because of the violet pigment. If you’re scent-sensitive or sharing a bathroom, look for formulas like milk_shake Silver Shine with a milder fruity scent, or Botanic Hearth with its botanical herbal notes. As for staining, wear gloves during application or rinse hands immediately after to keep pigment off your skin and tiles.

Purple vs Blue Shampoo: What’s the Difference?

Purple and blue shampoo both neutralize unwanted warm tones in color-treated hair, but they target different shades. Purple shampoo cancels yellow and pale-orange tones, making it the right choice for blonde, platinum, silver, and grey hair. Blue shampoo cancels orange and brassy tones, which makes it better suited for brunette, dark blonde, and highlighted brown hair.

Pick purple shampoo if your blonde is going yellow or pale gold. Pick blue shampoo if your highlights are looking orange or brassy brown. Using the wrong one is a common mistake; if your hair is yellow-toned and you reach for blue shampoo, you’ll either see no improvement or, in some cases, a duller, muddy result. Most stylists recommend having one of each on hand if you color-treat multiple shades.

How to Use Purple Shampoo Without the Purple Tint?

The most common complaint we see on Reddit, Mumsnet, and beauty forums is hair turning lavender after a purple shampoo session. The good news is that with the right technique, it’s almost entirely avoidable. Here’s the routine our team landed on after weeks of testing.

Step 1: Start with wet hair, not soaking wet. Wring out excess water so the pigment has something to cling to without being diluted down the drain.

Step 2: Use a small amount, about a quarter-sized dollop for shoulder-length hair. More product doesn’t mean more toning; it just means more pigment buildup.

Step 3: Time your leave-in based on your blonde level. Platinum and silver hair can take three to five minutes. Honey or dark blonde only needs one to two minutes. Set a timer; guessing usually leads to over-toning.

Step 4: Rinse thoroughly with cool water to seal the cuticle and stop the pigment from depositing further.

Step 5: Follow with a hydrating conditioner or mask every time. Purple shampoo is a treatment, not a daily cleanser, and pairing it with moisture keeps the hair soft.

If you do end up with a slight lavender cast, don’t panic. A regular shampoo wash or a couple of clarifying shampoo sessions will fade it back to your normal blonde. Going forward, shorten your leave-in time by a minute or two.

Frequently Asked Questions